信息通信技术与政策

信息通信技术与政策

信息通信技术与政策 ›› 2021, Vol. 47 ›› Issue (10): 14-.doi: 10.12267/j.issn.2096-5931.2021.10.003

上一篇    下一篇

电信运营商发展工业互联网的策略探讨

Discussion on the strategy of telecom operators to develop Industrial Internet

黄家柯   

  1. 广西通信规划设计咨询有限公司, 南宁 530007
  • 出版日期:2021-10-15 发布日期:2021-10-30
  • 作者简介:
    黄家柯:广西通信规划设计咨询有限公司高级工程师,主要从事数字经济、信息化、数字化、工业互联网等方面的规划与研究工作

HUANG Jiake   

  1. GuangxiCommunication Planning and Design Consulting Co, , Ltd. , Nanning 530007, China
  • Online:2021-10-15 Published:2021-10-30

摘要: 基于发展工业互联网的重要性,从电信运营商的国有企业身份、企业自身发展面临的挑战及需要 出发,提出发展工业互联网的必性。 总结出工业互联网市场需求特点,并从出身背景角度分析市场主 要供应者竞争情况。 最后结合电信运营商的优势,提出发展工业联网相关网络、市场、产品、渠道营销 以及支撑保障方面的策略。

关键词: 工业互联网, 市场特点, 竞争优势, 发展策略

Abstract: Based on the importance of the development of the Industrial Internet, this article starts from the status of state-owned enterprises, challenges and needs of telecom operators, and puts forward the inevitability of developing it. This article summarizes the demand characteristics of the Industrial Internet market and analyzes the competition among major suppliers. Finally, through combining the advantages of telecom operators, it proposes strategies for the development of networks, markets, products, channel marketing and support guarantees in the Industrial Internet era.

Key words: Industrial Internet, market characteristics, competitive advantage, development strategy