关键词: 金融, 数字化转型, 互联网, 大数据, 人工智能

Abstract: In recent years, the financial industry has accelerated the process of digital transformation, and the digital transformation of various sub-sectors such as banking, insurance, and securities has achieved certain results. Through extensive and in-depth application of technologies such as the Internet, big data, artificial intelligence, and block chain, the banking industry's risk control system is more perfect, business processes are optimized, and product supply can better meet individual needs. The insurance industry has achieved precise marketing, efficient underwriting, intelligent claims, etc.. The securities industry has promoted service refinement, optimized customer experience and improved the level of risk control. However, it cannot be ignored that the digital transformation of the financial industry also faces many problems such as the insufficient release of data resources, insufficient support for digital transformation talents, and new challenges to financial security, which have created obstacles for further deepening digital transformation. To solve the problems and challenges faced by the digital transformation of the financial industry, it is necessary for government departments, industry organizations, financial institutions, and technology companies toworktogether to promote the digitization of the financial industry.

Key words: finance, digital transformation, Internet, big data, artificial intelligence