关键词: 运营商, 互联网化运营, 路径

Abstract: The three major telecom operators in China promoted the transformation of operations to the Internet from the aspects of product innovation, business model transformation, channel transformation and mechanism reform.This paper analyzes the important measure of Internet operation of foreign telecom operators on the basis of defining important factors in Internet operations.There are four problems by comparing and analyzing the Internet operation path of telecom operators in china and overseas. The fisrt is lacking of user-centric concepts; the second is the membership system has not been built; the third is lacking of the differentiated services , and the last one is that product integration is insufficient.At the end of the article, we also put forward corresponding suggestions for the four problems.

Key words: telecom operators, Internet operations, path