互联网应用欺骗误导行为现状与治理策略研究

doi:10.12267/j.issn.2096-5931.2026.01.012

信息通信技术与政策 ›› 2026, Vol. 52 ›› Issue (1): 90-96.doi: 10.12267/j.issn.2096-5931.2026.01.012

技术与标准上一篇

互联网应用欺骗误导行为现状与治理策略研究

Research on the status quo and governance strategy of deceptive and misleading behaviors in internet applications

屈蕾蕾¹^,², 杨萌科¹^,², 宋恺¹^,²

1.中国信息通信研究院泰尔终端实验室,北京 100191
2.移动应用创新与治理技术工业和信息化部重点实验室,北京 100191

收稿日期:2025-05-20 出版日期:2026-01-25 发布日期:2026-01-28
作者简介:
屈蕾蕾, 中国信息通信研究院泰尔终端实验室、移动应用创新与治理技术工业和信息化部重点实验室工程师,博士,主要研究方向为人工智能治理、移动智能终端及应用软件安全、个人信息保护等
杨萌科, 中国信息通信研究院泰尔终端实验室、移动应用创新与治理技术工业和信息化部重点实验室工程师,主要研究方向为移动智能终端及应用软件安全、个人信息保护等
宋恺, 中国信息通信研究院泰尔终端实验室、移动应用创新与治理技术工业和信息化部重点实验室副主任,高级工程师,主要研究方向为移动安全、个人信息保护、数据安全等

QU Leilei¹^,², YANG Mengke¹^,², SONG Kai¹^,²

1. CTTL Terminal Labs, China Academy of Information and Communications Technology, Beijing 100191, China
2. Key Laboratory of Mobile Application Innovation and Governance Technology, MIIT, Beijing 100191, China

Received:2025-05-20 Online:2026-01-25 Published:2026-01-28

摘要/Abstract

摘要：

相比于国外数年来丰富的研究基础,目前针对我国互联网应用欺骗误导行为的学术研究仍然十分缺乏,治理规范缺少理论依据。为给相关研究和政策制定提供参考,通过分析梳理学术界在互联网应用欺骗误导行为治理规范方面的研究进展,明确互联网应用欺骗误导行为在数字治理语境下的内涵与表现形式,结合现实案例深入分析其对用户和社会造成的负面影响,着重关注当前存在的治理挑战与潜在解决思路。

关键词: 欺骗误导行为, 数字治理, 暗黑设计模式

Abstract:

Despite the substantial body of international research developed over decades, scholarly investigation into deceptive and misleading behaviors, commonly known as dark patterns, within the context of Chinese internet applications is still limited. This gap has resulted in a lack of theoretical underpinning for corresponding governance frameworks. To inform relevant research and policy-making, this paper reviews scholarly progress in regulating dark patterns, clarifies their conceptual definition and manifestations within digital governance, and examines their adverse effects on users and society through real-world case studies. It concludes by focusing on the key regulatory challenges and potential pathways forward.

Key words: deceptive and misleading behaviors, digital governance, dark patterns

中图分类号:

TP309.2

屈蕾蕾, 杨萌科, 宋恺. 互联网应用欺骗误导行为现状与治理策略研究[J]. 信息通信技术与政策, 2026, 52(1): 90-96.

QU Leilei, YANG Mengke, SONG Kai. Research on the status quo and governance strategy of deceptive and misleading behaviors in internet applications[J]. Information and Communications Technology and Policy, 2026, 52(1): 90-96.

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链接本文:

http://ictp.caict.ac.cn/CN/10.12267/j.issn.2096-5931.2026.01.012

http://ictp.caict.ac.cn/CN/Y2026/V52/I1/90

图/表 1

参考文献 24

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名称	含义
比较阻止	将类似商品或服务的信息隐藏起来或者以很复杂的方式组织在一起,使用户难以对其进行比较和选择从而做出充分知情后的决策
确认羞耻	通过某种形式使用户对于选择某一选项感到难为情,从而被引导着去选择另一个选项
伪装广告	将广告伪装成其他类型的内容(例如导航栏),诱骗用户点击
虚假信息:稀缺	给用户造成某种商品或服务很稀缺的假象
虚假信息:社会认同	给用户造成某种商品或服务很受欢迎的假象
虚假信息:紧迫性	给用户造成亟需完成某“限时任务”的假象
强迫操作	在用户完成原任务的流程中添加一些额外的非必需任务
取消困难	注册、订阅服务很容易,但取消却格外困难
隐形消费	标定价格和实际价格不符
隐蔽订阅	在未明确告知用户并获得同意的情况下,自动为用户注册、订阅商品或服务
频繁提示	不断对用户进行弹窗提示,对其造成干扰
流程阻挠	在用户的操作过程中设置障碍,使其难以完成原有任务
默认勾选	复选框中存在已经选好的默认项,且该默认项对网站或应用服务的提供者更有利
静默操作	隐藏或延迟展示关键信息,致使用户在不知情的状况下进行交易
诱导性措辞	利用难以理解的措辞形式对用户的决策过程进行误导和干扰
视觉干扰	利用视觉设计对用户的决策过程进行误导和干扰

名称	含义
比较阻止	将类似商品或服务的信息隐藏起来或者以很复杂的方式组织在一起,使用户难以对其进行比较和选择从而做出充分知情后的决策
确认羞耻	通过某种形式使用户对于选择某一选项感到难为情,从而被引导着去选择另一个选项
伪装广告	将广告伪装成其他类型的内容(例如导航栏),诱骗用户点击
虚假信息:稀缺	给用户造成某种商品或服务很稀缺的假象
虚假信息:社会认同	给用户造成某种商品或服务很受欢迎的假象
虚假信息:紧迫性	给用户造成亟需完成某“限时任务”的假象
强迫操作	在用户完成原任务的流程中添加一些额外的非必需任务
取消困难	注册、订阅服务很容易,但取消却格外困难
隐形消费	标定价格和实际价格不符
隐蔽订阅	在未明确告知用户并获得同意的情况下,自动为用户注册、订阅商品或服务
频繁提示	不断对用户进行弹窗提示,对其造成干扰
流程阻挠	在用户的操作过程中设置障碍,使其难以完成原有任务
默认勾选	复选框中存在已经选好的默认项,且该默认项对网站或应用服务的提供者更有利
静默操作	隐藏或延迟展示关键信息,致使用户在不知情的状况下进行交易
诱导性措辞	利用难以理解的措辞形式对用户的决策过程进行误导和干扰
视觉干扰	利用视觉设计对用户的决策过程进行误导和干扰

互联网应用欺骗误导行为现状与治理策略研究

Research on the status quo and governance strategy of deceptive and misleading behaviors in internet applications

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