Information and Communications Technology and Policy

Information and Communications Technology and Policy

Information and Communications Technology and Policy ›› 2020, Vol. 46 ›› Issue (12): 58-63.

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A customer perception enhancement system based on end-to-end service quality management system

  

  1. Service Management Department, China Mobile Group Guangdong Co. , Ltd, Guangzhou 510623, China
  • Online:2020-12-15 Published:2020-12-22

Abstract: Facing the new circumstance of customer-oriented and the acceleration of economic and social digital transform, this paper introduces a customer perception enhancement system based on end-to-end service quality management system. By constructing an intelligent service platform featuring system connection + data fusion + end-toend fusion intelligence, three perspectives including management, manufacturing, and customers are established, to enable a full-perspective visualization and whole-process control by all the participants. In this way, not only the cost caused by external supervision, internal communication, and customer selection is reduced, but also the voices from customers can be really transmitted and controlled, which substantially improves the customer satisfaction.

Key words: end-to-end, quality of service, customer perception enhancement system