with the wide application of big data, more and more companies are using big data to upgrade their services, creating better life. However, how to solve the by-products of big data, such as personal privacy leaks, is becoming a social problem. Big data governance, which aims to protect personal privacy and guide big data applications, is trying to find answers from the source. However, due to the pursuit of commercial interests, enterprises can’t eradicate the intrinsic motivation of avoiding big data governance. This has also resulted in the abuse of big data, black production and other issues. Big data regulation has become the responsibility and mission of regulatory authorities in the era of big data. The study identifies the basic elements of big data regulation - data, protocol and node, builds the model of big data regulation in the view of data value, and gives sugg estions on the construction of big data regulation system and the establishment of network information security protection system.