Abstract:

Despite the substantial body of international research developed over decades, scholarly investigation into deceptive and misleading behaviors, commonly known as dark patterns, within the context of Chinese internet applications is still limited. This gap has resulted in a lack of theoretical underpinning for corresponding governance frameworks. To inform relevant research and policy-making, this paper reviews scholarly progress in regulating dark patterns, clarifies their conceptual definition and manifestations within digital governance, and examines their adverse effects on users and society through real-world case studies. It concludes by focusing on the key regulatory challenges and potential pathways forward.

Key words: deceptive and misleading behaviors, digital governance, dark patterns