Abstract:

Green supply chain establishment is the essential way which e-commerce platform-based enterprises achieve green transition. This research conducts case studies on the green supply chain establishment practices of several different types of e-commerce platforms, proposes the green supply chain establishment pathway and methodology for e-commerce platforms with top management, strategy implementation and information disclosure as the main framework, and provides in-depth interpretations and analyses of the establishment strategies of each stage. It provides efficient methodological guidance for e-commerce platform enterprises to establish the green supply chain.

Key words: green supply chain, e-commerce platform, energy saving and emission reduction