Abstract: The global sweep of the COVID-19 has accelerated the digitalization process of economy and the society. Digital development brings new experiences to the public from social, shopping, travelling and other aspects. However, while digitalization drives economic development, there are frequent security incidents such as personal information being leaked, stolen, and trafficked, which brings personal psychological and property security threats. Therefore, how to balance data-driven development and personal information security supervision in the process of global digitalization has become an international hot topic. Based on the multi-source analysis of the current hot issues of personal information security, this paper analyzes the challenges of China􀆳s current regulatory strategies by comparing the typical international regulation mode on personal information protection, and offers some suggestions on law making, supervision and personal assistance to ensure a balance between the innovative development of the digital economy and the protection of personal information.

Key words: digital development, personal information protection, regulatory mode