Abstract: As the outbreak of the Novel Coronavirus Pneumonia hit China during the 2020 Lunar New Year holiday,Chinese central government seeks touse maximum efforts to contain the outbreak of the novel coronavirus, resulting in a sharp plunge in offline consumption. Under this circumstance, people have to depend more on digital consumption. In the short run, online entertainment industry will see explosive growth, while OTAs (Online Travel Agency) and other travel-related platforms will have a short window period. E-commerce platforms will absorb the shocks of the outbreak on consumption, and traditional offline businesses will be largely substituted by online modes such as online collaborative office, remote diagnosis and treatment andnetwork-based distance education. In the long run, the outbreak will help digital economy performs better in coordination and response, so that online collaboration model will become more mature, together with continuously accumulated resources and well-maintained digital consumption habits, digital onsumption will embrace a bright prospect.

Key words: digital economy, consumption, Novel Coronavirus Pneumonia, COVLD-19