Abstract: To achieve rapid development of the 8K industry, it is necessary to identify the pain points of user needs, on one hand, to expand the real needs of users, and on the other hand, to transform the potential needs of users into real needs. Based on the needs of users, this article analyzes the obstacles restricting the development of the 8K industry,and proposes countermeasures for the development of the 8K industry.

Key words: user demand, 8K industry, obstacles, countermeasures