Abstract: The deep integration of network information technology and medical industry has played an obvious effect in improving the efficiency of resource utilization and reducing the cost of service consumption. The optimized medical supply has been released continuously, the consumption subjects have been increasing, and people’s demands have been increasingly satisfied. On the other hand, with the accelerated penetration of the medical industry into information consumption, online and offline problems converge and interlock, posing new challenges to the existing management system.It is advisable to explore and supervise in the process of development to ensure the healthy development of the internet medical industry and provide more optimized medical information consumption supply.

Key words: network information technology, Internet medicine, information consumption