Abstract: At present, domestic Internet content industry is steadily developing and industrial ecosystem is gradually improving. The market patterns of online video and online game are relatively stable. Market concentration is high. Short videos rise quickly and the number of users increase rapidly.With the rapid outbreak and rapid cooling of webcasting, sustainable development mode still needs to be explored. In Chinese content industry, IP(intellectual property) is the core competitiveness.The profit mainly relies on advertisement revenue and user payment. Professional and knowledgeable content is favored by more andmoreusers.

Key words: Internet content, IPdevelopment, user payment, knowledgeeconomy