Abstract: New retailing reshapes a "people- centered" business model, promotes the integration of online, offline and logistics in retailing. New retail formats are in the ascendant, and new retail projects are constantly bringing forth new ideas. At the same time, the new retail has also appeared such problems as low-end homogenization, high rate of theft and loss, incomplete management and poor performance. This paper summarizes the current problems faced by the development of new retail and puts forward countermeasures and suggestions through combing the relevant literature..

Key words: New retail, no one retails, intelligent supply china, digital transformation