Information and Communications Technology and Policy

Information and Communications Technology and Policy

Information and Communications Technology and Policy ›› 2019, Vol. 45 ›› Issue (3): 26-28.

Previous Articles     Next Articles

Thedevelopment trend, functioningmechanismand governing strategy of the price war among Internet platforms

  

  • Online:2019-03-15 Published:2020-12-04

Abstract: In 2018, the Meituan Taxi entered Shanghai market, and the Didi Take-away enteredWuxi market, which resulted in the price wars among Super Internet Platforms. Base on the industry characteristics, capital infusion and regulatory vacancy, the price war presents two major characteristics: high subsidy and persistence. The study found that the price war has the characteristics of lower price than cost, seizing the market in purpose and huge negative externality, which has become a vicious competition.Theregulators should take action immediately to solve this problembyappropriate strategies.

Key words: Internet platform, pricewar, functioningmechanism, governing strategy