Abstract: With the development of China’s economy, telemarketing is widely used in all walks of life. The problem of unsolicited calls is becoming more and more prominent, which seriously affecting the daily life of the people. The problem of unsolicited calls needs to be solved by the whole society. This paper sorts out the governance status of unsolicited calls, analyzes the problems existing in governance. Finally, the paper puts forward some countermeasures for governance of unsolicited calls in China, which guides the telephone voice market to develop in a healthy direction.

Key words: unsolicited calls, telemarketing, long-term mechanism